Privacy Policy

Sly Tyler Real Estate is a real estate messaging and customer-communication program operated by JustCusto, LLC ("Sly Tyler Real Estate," "we," "us," or "our") using the Sly Growth Agent platform. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have.

By interacting with Sly Tyler Real Estate — including submitting a form, requesting property information, or replying to a message from us — you agree to the practices described here. If you do not agree, please do not use the service.

We collect only the information needed to operate the platform and to help real estate professionals communicate with their leads and clients.

When you or your team add a lead to the platform, we store information such as the lead's name, contact preferences, status, notes, source, and any tags or classifications you apply. This information is entered by the licensed professional using the platform.

We store property records associated with a lead, including address, ownership context you provide, property research notes, and third-party property data (such as public record and market data retrieved through providers like RentCast). Cached third-party property data is stored to reduce redundant lookups.

We store email addresses supplied for leads and users, aliases used for inbound routing, and metadata about email delivery (send status, provider message IDs, timestamps, bounce or complaint events reported by our email provider).

We store phone numbers in E.164 format for leads who provide them, along with SMS consent status, opt-in source, opt-in timestamp, opt-out events, and delivery metadata (message SID, segments, delivery status) reported by our SMS provider.

We store the content and metadata of email and SMS conversations conducted through the platform — inbound and outbound messages, timestamps, channel, direction, and whether an outbound message was AI-drafted, human-edited, and human-approved before sending.

We store the results of property research operations — including AI-generated summaries, comparable property data, valuation ranges, and any notes attached to the research record.

The platform generates draft communications using AI. Drafts, the prompts used to generate them, the model used, the human edits applied, and the approval decision are stored for audit, quality, and compliance purposes. AI-generated drafts are never sent without human approval.

We store appointment records you create, including title, participants, scheduled time, location, related lead, and any notes.

For authenticated users of the platform we store account identifiers, email, display name, role assignments, and authentication metadata provided by our authentication provider.

We use strictly necessary cookies and similar technologies (such as browser local storage) to keep you signed in, remember interface preferences, and maintain the security of your session. We do not use advertising cookies or third-party marketing trackers.

We collect basic operational analytics — error reports, request logs, and aggregated usage counts — to keep the platform running reliably. These records are used internally and are not sold or shared for advertising.

We use industry-standard safeguards to protect your information: encrypted transport (TLS) for data in motion, encryption at rest on our managed database, role-based access controls, row-level security policies in our database, and least-privilege service credentials. Access to production data is limited to authorized personnel. No system can guarantee absolute security, but we work continuously to protect the information entrusted to us.

We retain lead, property, communication, and appointment data for as long as your account is active and for a reasonable period afterward to comply with legal, tax, and record-keeping obligations. Consent records (including SMS opt-in and legal document acceptances) are retained on an immutable log for the life of the account plus any period required by applicable law.

You may request deletion of specific records — see Section 9 (Your Rights).

We rely on a small set of trusted providers to operate the service. Each receives only the data needed to perform its function:

• Supabase — managed database, authentication, and file storage.
• Resend — transactional and reply-threaded email delivery.
• Twilio — SMS delivery, inbound webhook signing, and delivery receipts.
• RentCast — property, ownership, and market data used for research.
• AI model providers accessed through our hosted AI gateway — used to generate drafts, summaries, and property analyses.

These providers are contractually bound to protect the information we share with them and to use it only to provide services to us.

This section describes how we handle mobile phone numbers, SMS opt-in data, and text-message content. It is written in plain language so that consumers and regulators can quickly confirm our practices.

No Sharing of Mobile Information or SMS Consent. Mobile information, phone numbers, SMS opt-in data, and messaging consent are NOT shared, sold, rented, leased, or otherwise disclosed to third parties or affiliates for marketing or promotional purposes under any circumstances. This applies to all categories of mobile data we collect, including opt-in records, message content, and delivery metadata. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

How We Use Customer Information. Customer information collected through SMS is used only to provide the communications the customer requested, including:

• Responding to inquiries
• Appointment scheduling
• Appointment reminders
• Requested follow-ups
• Property updates
• Transaction communications
• Customer support

Required SMS Program Disclosures.

• Message frequency varies.
• Message and data rates may apply.
• Reply STOP at any time to opt out and stop receiving messages.
• Reply HELP at any time for assistance and support contact information.
• Only individuals who have provided express prior consent receive SMS from us.
• You may withdraw consent at any time; there is no fee to opt out.

Limited Service-Provider Disclosure. We share the minimum information required with our SMS delivery provider (Twilio) solely to transmit the messages you requested and to record delivery status. These providers are contractually prohibited from using mobile information, phone numbers, or SMS consent data for their own marketing or promotional purposes, and from sharing that data with any other third party for marketing.

SMS consent is collected on a per-lead basis by the licensed professional using the platform, stored with the source and timestamp of that consent, and honored across the platform. See our SMS Terms for full program details.

Depending on where you live, you may have rights to access, correct, port, or delete personal information we hold about you, and to withdraw consent you previously provided. To exercise any of these rights, contact us at hello@slytyler.com. We will verify your request and respond within the time required by applicable law.

You may unsubscribe from SMS communications at any time by replying STOP to any message. You may unsubscribe from marketing email by using the unsubscribe link in any marketing message we send you.

The platform is intended for use by licensed real estate professionals and adult consumers. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

We may update this Privacy Policy from time to time. When we do, we will bump the version number and update the Last Updated date at the top of this page. Material changes will be communicated through the platform or by email. Prior versions are preserved in our immutable consent record system.

Questions about this Privacy Policy or our data practices? Contact us:

• Email: hello@slytyler.com
• Website: www.slytyler.com
• Mail: JustCusto, LLC, 30 N. Gould St. Suite R, Sheridan, WY 82801, United States